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For as long as I can remember, I’ve loved reading books—and I’ve always been hooked by a good story.

As a kid, I would dive deep into the Time-Life Book collections my dad bought; the large glossy photos of Ancient Civilizations, the Wild, Wild World of Animals, and the Civil War books gripped my attention and fueled my imagination.

 

Nowadays, I get sucked into the psychology of the characters, their history, their intentions, and their truth. I have the same immersive reaction when researching customer behavior, needs, and perceptions. I believe my lifelong passion for reading paved the way for my successful career in branding.

 

I develop, create, and manage brands for a living; telling stories is what I get paid to do (yes, I get paid to do what I love). Strategic storylines in the works: activate low-income voters to protect access to quality health and human services in the upcoming elections, remove stigma and promote gender-affirming care for the LGBTQ+ community, and elevate mental health awareness and its impact on
our most vulnerable populations.

 

I use words, images, and data to create stories that change peoples lives. If you are looking for someone who excels in digital and brand marketing, is adept at creative strategy development, and thrives in driving impactful campaigns, email me at kellyroberts.hb@gmail.com.